Melike Gensi Uruk
Product Manager
I turn ambiguous problems into products people actually use.
I'm a product manager with 5+ years of experience building AI-powered products, mobile commerce platforms, and enterprise SaaS tools. I specialize in the 0→1 phase — taking a vague idea, validating it fast with prototypes, and shipping something real.
At VIZIO AI, I manage a portfolio of 32 products across legal tech, fintech, and HR tech. I work directly with clients to define scope, run sprint cycles, and make sure what we build actually solves the right problem. 14 of those products are live in production, and 8 clients have stayed on retainer — which I think says more than any metric.
Before VIZIO, I spent a year and a half at Akinon building mobile commerce features used by millions of shoppers across Turkey and the MENA region. I've also worked on enterprise SaaS at Smartface, led product at KCTEK, and built my own travel startup called Turlistem from scratch.
Outside work, I organize the Google Developer Groups community in Kayseri, serve as a Google Women Techmakers Ambassador, and lead the Google Play Indie Games Group for Turkey.
I'm based in Kayseri, Turkey.
2025 — Present
VIZIO AI
Managing a portfolio of 32 AI and software products across fintech, legal tech, HR tech, and more — 14 live in production, 8 clients on long-term retainer. Introduced a prototype-first discovery process using Figma Make, Lovable, and Bolt.new.
Nov 2023 — Apr 2025
Akinon
Owned the mobile product roadmap for 18 brand applications across Turkey and the MENA region. Maintained roadmap transparency with 20+ brand stakeholders.
Dec 2022 — Nov 2023
Smartface
Delivered the Employee Experience platform to enterprise clients. Shipped 10 product modules in a single release cycle based on structured user research.
Nov 2021 — Nov 2022
KCTEK
Managed an AI-based adaptive learning application. Led discovery and delivery of personalized learning path features.
Jan 2021 — May 2022
Turlistem
Built a travel reservation startup from scratch — scoped the MVP, defined the reservation workflow, and led go-to-market planning.
Building beyond the product.
Building Kayseri's tech community through events, workshops, and ecosystem partnerships.
30+ events · 10,000+ developers reached · Since 2020Founded by Google · now a Technovation program
Supporting women in tech through visibility initiatives and community events across Turkey.
Ambassador since 2022Leading the indie game developer community for Turkey under Google Play.
Since 2022AI-powered legal research platform indexing 2M+ court decisions and legislation. Delivers cited answers with source verification for legal professionals.
↗ 2M+ court decisions indexed · Used by 15+ legal professionals in testing
AI-powered platform helping South African business owners discover and compare debt funding options — without re-entering information across lenders.
↗ 5+ lenders compared in real time
Two-sided marketplace matching freight carriers with factoring companies using a scoring-based engine. Includes lead distribution, admin portal, and Stripe billing.
↗ Delivered in 8 weeks · NPS 9
Multi-tenant ATS with AI resume screening, structured interview flows, and hiring-funnel analytics. Built for high-volume employers.
↗ Live · Active retainer client
AI contract generation tool with clause customization, built for SME legal and operations teams.
↗ Part of 8-client active retainer portfolio
Real-time fleet and delivery tracking dashboard replacing fragmented email and spreadsheet workflows.
↗ Delivered ~4x value vs. in-house cost
0→1 travel startup connecting tourists with local agencies and guides across Turkey. Scoped MVP, defined reservation workflow, led go-to-market.
↗ Founded & built from scratch
Mobile commerce product suite built for 18 brand applications on the Akinon platform — used by shoppers across Turkey and the MENA region.
↗ 18 brands · Turkey & MENA
API middleware layer enabling cross-platform mobile app integrations for enterprise clients at Smartface.
↗ 2 enterprise clients delivered on time & budget
AI-powered procurement risk platform that analyses SOC2, ISO27001 and GDPR documentation to standardise vendor evaluations.
↗ Live at procurecortex.com · Active retainer
Candidate portal and admin CRM for international nurses pursuing healthcare careers in Europe. AI document classification, guided CV generation, multi-stage tracking.
↗ Built for several-thousand-candidate scale · NPS 10
Thoughts on product strategy, AI, and shipping. First posts coming soon.
Coming soon
Prototype-first ways to de-risk vague ideas before writing a line of production code.
Coming soon
What actually matters when moving AI features from demo to dependable product.
Coming soon
Patterns from managing a large product portfolio at VIZIO AI.